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Comics A.M. | Digital’s “biggest competition is ‘Angry Birds’”

Viz Media

Viz Media

Digital comics | ICv2 has a fascinating interview with Gagan Singh, Viz Media’s chief technology officer, in which he discusses not only the nuts and bolts of the publisher’s digital manga program — it now encompasses a number of e-reader platforms as well as a dedicated app — but also the larger questions of piracy, trends and, most importantly, growing the manga audience: “My favorite example is when you’re in the digital domain, your biggest competition is not the next manga or the next book, your biggest competition is Angry Birds because it’s only one click away. When you get into debate over mind share, I’m not just trying to get them to read the next book, I’m trying to get them to not listen to that song or play that video game. That is a bigger challenge where marketing and mind share is concerned.” [ICv2]

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