Stan Lee’s to-do list seems to grow with every major comics convention. This time it’s New York Comic Con, kicking off on Friday, where a Stan Lee and the National Hockey League will officially introduce a new venture called Guardian Media Entertainment.
According to the press release, “this partnership creates the platform from which to launch Stan Lee’s vision for his latest superhero franchise, The Guardian Project.” In short, Lee will come up with 30 superheroes, each representing an NHL team, with the aim of appealing to tween boys.
This release, from motion-capture and company Vicon House of Moves, indicates that artist Neal Adams is somehow involved.
“GME hopes to bring a new audience to the NHL, while engaging the existing, established hockey fan base through a compelling tale of good vs. evil,” the announcement states. The 30 Guardians will be unveiled on Jan. 30 at the 2011 NHL All-Star Game in Raleigh, N.C. The plan is to roll out The Guardian Project online, and in mobile applications, publishing, gaming, NHL arenas, merchandising and more.
A teaser for The Guardian Project will be debut Friday at NYCC.