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Marvel launching poster campaign for hearing-impaired children

Anthony Smith as Blue Ear

Anthony Smith as Blue Ear

Marvel sprang into action last year to help convince a 4-year-old boy that, yes, superheroes do wear hearing aids, and now the publisher is taking the inspirational message to hearing-impaired children across the country.

As you may recall, Christina D’Allesandro reached out to Marvel last spring after her son Anthony Smith told he wasn’t going to use his hearing aid anymore because “superheroes don’t have blue ears.” The company responded first with evidence of Hawkeye’s hearing loss in the 1980s and then with artwork by Nelson Ribeiro and Manny Mederos depicting Anthony Smith as the superhero Blue Ear, who even has his own Wikipedia entry. The story was picked up by international media, leading D’Allesandro to receive emails from from across the globe from the parents of hearing-impaired children.

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Marvel Bullpen assembles to help mom and her hearing-impaired son

West Coast Avengers #1

When a 4-year-old from New Hampshire didn’t want to wear his hearing aid, Hawkeye came to the rescue — with a lot of help from the Marvel Bullpen.

As we reported yesterday, Christina D’Allesandro’s son Anthony Smith didn’t want to wear his “blue ear” hearing aid because he said superheroes didn’t wear them. So she sent a blind email to Marvel, hoping that maybe that wasn’t true and they could point to one who did.

“Christina sent her touching letter in to the mheroes@marvel.com address, a general ‘fan mail’ account which is shared by a group of us in editorial,” Marvel Editor Bill Rosemann told Robot 6. “She didn’t know a specific person to write to here at Marvel, and even figured it might get caught in our spam filters, but she sent it in anyway, because that’s the kind of great parent Christina is. And it was her inspiring effort to help her son that touched so many of us here. As a fellow parent of a toddler, I can understand where she’s coming from, so I forwarded the email around the rest of Editorial, asking what we could do to help, and like when Cap yells, ‘Avengers Assemble,’ the gang leapt into action.”

Rosemann said the mail account gets a lot of traffic, the majority of which are messages from fans about specific issues or stories.

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