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Watch the world’s largest Nerf gun shoot darts at 40 mph

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Nerf dart wars will never be the same after the creation of the world’s biggest Nerf gun. This giant toy is a massive version of the traditional Maverick Nerf gun — and it can shoot darts at around 40 miles per hour.

The gun was created by former NASA engineer Mark Rober, who was looking to dominate his office’s next Nerf gun battle. With the help of a couple of friends, he used a 3,000 PSI air tank, normally used in paintball guns, and some modified Nerf darts made out of pool noodles and toilet plungers to create a gun that can crush all of its Nerf rivals.

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Comics A.M. | DC Comics named one of America’s Hottest Brands

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Publishing | DC Comics joins the Kia Soul, Goldfish, My Little Pony and several others on Advertising Age’s annual list of America’s Hottest Brands: “With decades of stories under their capes and utility belts, Superman — and other DC characters, including Aquaman and the Flash — had ossified. Though relaunching its entire cast and making their adventures available to print and electronic audiences might alienate some hard-core DC fans, it might also gain plenty of new ones. Making DC characters more popular is crucial for its parent company. While the comic-book business is way down from its heyday, its characters fuel big-ticket Hollywood movies that can generate millions of dollars in revenue and licensing. The pressure may be on DC because rival Marvel, now owned by Disney, has churned out superhero film properties on a regular basis for years.” [Advertising Age]

Broadway | Producers of Spider-Man: Turn Off the Dark have changed their tune on the $75 million musical; previously they predicted they wouldn’t make back the money invested in the show without franchising it in other cities and countries, but now they predict they’ll make it back entirely from the Broadway run. They also are considering adding in new scenes and a new musical number to the production every year, “making it akin to a new comic book edition, and then urging the show’s fans to buy tickets again.” [The New York Times]

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