New Jersey Comic Con
The battle of New York is over without so much as a shot fired.
On its convention website, Gareb Shamus’s Wizard Entertainment announced this morning that it is rescheduling its suite of Northeastern comic conventions, eliminating the head-to-head, same-town, same-dates match-up between its Big Apple Comic Con and Reed Exhibition’s New York Comic Con on October 7-10. Now, the Big Apple Comic Con will now be held on Oct. 1-3, the New England Comic Con on Oct. 15-17, and the New Jersey Comic Con on dates to be announced later. In addition, Big Apple has changed locations from Pier 94 to the Penn Plaza Pavilion, while the New England show will be hosted at Boston’s John B. Hynes Veterans Memorial Convention Center. It’s unclear whether the New Jersey con’s date change will lead to a move from Edison’s New Jersey Convention & Exposition Center upon rescheduling.
Wizard made headlines, and drew a significant industry backlash, beginning late last year by making a series of aggressive scheduling moves against veteran convention promoter Reed and its slate of comic and pop-culture shows. Most notoriously, Wizard scheduled its Big Apple show the very same weekend as Reed’s New York Comic Con, October 7-10, and in 12th Avenue venue literally blocks away from NYCC’s Javits Center location. Later, Wizard scheduled its New Jersey con for the following weekend. Ever since, guest-list comparisons and official industry presences have weighed in mightily in Reed’s favor.
In theory, at least — as of the writing of this post, there’s nothing up about it on Wizard’s convention website yet. But Rich Johnston had the news even before Wizard’s official Twitter feed: “Garev [sic] Shamus has bought the ten year old Nashville Comic & Horror Festival and has renamed it Nashville Comic Con Wizard World Convention for later this year.”
This latest rebranding of a small local show with the Wizard/”Comic Con” name is part of a now-established pattern; interestingly, Johnston describes it as one in which “no money actually chang[es] hands,” but rather an existing con infrastructure is essentially bartered for Wizard’s name recognition. I hadn’t heard that before, but it may be the only way such rapid expansion makes sense for a company with fewer employees than it’s had since its very earliest years.
In other recent Con War news, Johnston reported last week that Wizard has now sandwiched Reed Exhibition’s New York Comic Con with nearby shows of its own the weekend before (New England Comic Con, Oct. 1-3), the weekend after (New Jersey Comic Con, Oct. 15-17), and of course the very same weekend in the very same city (Big Apple Comic Con, Oct. 7-10). Johnston sees this as an attempt to crowd NYCC out; piggybacking off the press of the larger and more established show could also be a motivation.
For their part, Reed continues its M.O. of adding guests, rather than shows: Recently announced additions to Chicago Comics & Entertainment Expo — a competitor of Wizard’s Chicago Comic Con that runs head-to-head against Wizard’s Anaheim Comic Con the same weekend — include Dan DiDio, Paul Levitz, Mark Bagley, Peter David, Mark Waid, Dash Shaw, Chip Kidd, Art Baltazar, Bob Layton, Jonathan Hickman, Peter Tomasi, James Robinson, Greg Pak, Jim Valentino and, in all likelihood, probably quite a few I’m missing. The presence of DiDio, Levitz and Geoff Johns seems to be a pretty clear vote of confidence from DC, by the by. Meanwhile, reports that the city of Anaheim is strongly trying to woo Comic-Con International away from San Diego indicate that Wizard’s show isn’t quite what the city is looking for.
It’s the biggest thing to hit the Garden State since Jersey Shore: Wizard Entertainment’s Gareb Shamus has announced the launch of yet another convention, the New Jersey Comic Con Wizard World Convention. (Yes, that’s the full name.) The ninth show in Shamus’s ever-increasing roster — many of which are based on pre-existing cons, rebranded with the Wizard name — it will take place in Edison’s New Jersey Convention & Exposition Center on Oct. 15-17.
That, of course, places it just one week after both Reed Exhibition’s New York Comic Con and Shamus’s own Big Apple Comic Con, controversially scheduled in the same city and on the same weekend as Reed’s effort in a move widely seen as launching a Con War between the two companies. Since then, the two outfits have rolled out distinct battle strategies, with Reed focusing on top-tier comics guests and Shamus/Wizard concentrating on adding more and more shows to the Wizard World Tour.