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The Fifth Color | The fight for your first comic

Sensational She-Hulk #1

This Threat Doesn't Always Work

If you’re reading this, you had a first comic.  You probably can even remember the issue number. Often times, just the words “first comic” automatically conjure up images and speech bubbles freshly discovered to new eyes.  Some of you may have liked your first comic, some of you may have had to read a couple before that shining moment of comic book glory arrived, but without a doubt, there’s always your first.

It’s odd to think, then, that there’s a segment of the pop culture populace that doesn’t really know how comics work.  It’s like being aware of a hit TV show for them; yeah, they heard the name or saw a commercial when watching Dancing With the Stars, but they don’t watch it.  Comic shop employees have probably heard the stupefied question, “They still make comic books?” on more than one occasion in a store that has comic books clearly on display.  They might even have “comic books” in the name of their establishment, leading me to wonder whether people have walked into shoe stores surprised that they still put laces on the things.  Still, they are out there: the new readers.  It’s a just and important cause to make sure you are “new reader friendly” in the industry, because no matter how much money movies bring in, comics are a steady serial income.  They are a unique staple of Americana in their own way, and it would be a sad day when you couldn’t read sequential pictures and words that tell a story on a monthly basis.

So let’s attract that new reader!  Let’s be new reader friendly!   I believe that children are our future, show them Spider-Man and let them lead the way!  But should we give them everything?  Should we be so reader-friendly that everyone who stuck with the Clone Saga and Chuck Austen’s X-Men be left in the cold for their dedication?  New isn’t always better, and a continual reboot of your product or characters may leave them kind of teflon-like, where no story sticks and all your attachment wipes clean with a #1 issue.
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