Publishing | Citing “distribution concerns,” Marvel has canceled plans to allow members of the ComicsPRO retail trade organization to sell the first issue of author Orson Scott Card’s Formic Wars: Burning Earth on Feb. 15 rather than Feb. 16. Announced last Friday, the move was designed to take advantage of Diamond Comic Distributors’ new day-early delivery program, which allows direct-market stores to receive comics on Tuesday for sale on Wednesday. It’s what just this week enabled the early release of the heavily publicized Fantastic Four #587. According to Rich Johnston, complaints from DC Comics and other publishers over that promotion are what led to cancellation of the ComicsPRO incentive.
But publishers weren’t alone in protesting Tuesday releases: On the retail-oriented news and analysis site ICv2.com, store owners complained about “special treatment” for ComicsPRO members, and criticized Marvel for already authorizing day-early sales. “At this rate, by the end of the year, Tuesday will be new comics day,” wrote Ed Sherman of Rising Sun Creations. [Marvel]