EXCLUSIVE: "Heroes Reborn" Motion Posters Introduce Trio of New Characters
Earlier this year, James Turner was one of the first creators to see his work (Warlord of IO) not to be published due to Diamond’s increased order threshold for publishers policy. But in announcing that the miniseries would not be published, SLG instead chose to make the Warlord of IO miniseries be available for download (as noted back in May). The series, described by SLG as galactic politics, most recently released its third issue. I wanted to see how having one’s work available for download instead of being published (and the PR surrounding this business decision) benefited and/or affected Turner, thus this email interview.
Tim O’Shea: Understandably it could not have been fun to be the poster child for Diamond’s change in policy, but did the series benefit somewhat by an increased profile and getting more folks to be aware of your work?
James Turner: It was definitely the best possible moment to be canceled. I have always been known for my timing. The publicity certainly didn’t hurt, even if It didn’t help much with sales of the digital version. It may with the full GN. Who knows? You just gotta keep on truckin’.
One thing about the whole affair that’s rather funny is that after Rex was canceled, I decided it would be wise to do a series that appealed to a larger audience. Something more mainstream, more accessible, and easier to read. I knew it was a tough challenge to launch a new series and I wanted to have the best chance possible of creating an ongoing work. I had two ideas in the works: Warlord of Io and Hell Lost. Warlord of Io, as a sci-fi comedy adventure, seemed to have longer legs and broader appeal than the more esoteric and possibly controversial Hell Lost, so that’s the one I went with. Of course it pancaked into the pavement before the first official issue came out. There’s a lesson in there somewhere but I haven’t figured it out yet. It may be that I just need to harness the astonishing power of boobs more.