Axel-In-Charge: Facing the 'Divided' Marvel NOW! Future
They’re getting the band back together. That’s the story hinted at with this teaser image (at right) that debuted this morning on iFanboy. Kieron Gillen, Jamie McKelvie and Matt Wilson came into the public eye in 2007 with Phonogram from Image, and over the course of two limited series rose from their U.K. indie-comics roots to be notable figures in the comic scene. The comic also paved the way for all three to become in-demand creators at Marvel.
This mysterious teaser promising “One More Time” — that’s also the title of a 2000 Daft Punk song — doesn’t indicate whether that’s the name of a series or merely a tagline for something else. Many presume this heralds a third Phonogram series, especially since this weekend’s Image Expo is expected to have a host of new series announcements … but I’m not so sure. In a 2010 interview with ComicsAlliance, Gillen shot down the idea of a third Phonogram series pretty soundly due to low sales of the previous volumes.
“I feel frustrated. Enormously lucky, sure, but frustrated,” the writer admitted. “We’ve done this wonderful thing we’re crazy-proud about. But if the whole economic system was just a couple of degrees to the left, everything would have been different. I mean, just to give you an idea about narrow the margins are between what we are and what we could be, if we were selling 6K instead of 4K, we could have done those 44 issues. The difference between breaking even and actually being able to do it in comics is insane. It’s like being kept under ice, clawing. I feel like a bonsai plant.”
Have things changed since spring 2010 that could make a Phonogram project feasible? The comics market as a whole hasn’t gotten any better, but with Gillen entrenched as the writer of Uncanny X-Men and McKelvie coming off his X-Men: Season One book, they’re both at the height of their still-young careers. Maybe their experience and added sales draw makes them believe numbers would be different. Or maybe it’s something besides Phonogram completely.