Axel-In-Charge: Facing the 'Divided' Marvel NOW! Future
The LEGO Movie may have been shut out of the race for Best Animated Feature, but it stole at least part of the show Sunday at the 87th Academy Awards ceremony with a high-octane live performance of “Everything Is Awesome” that saw Will Arnett reprise his role as Batman.
By now we’ve all seen, or at least heard about, the Twitter-rocking star-studded selfie orchestrated by Ellen DeGeneres during Sunday’s 86th Academy Awards ceremony. Snapped by Bradley Cooper (who actually owns the rights to the image), the photo was retweeted a 3.2 million times, shattering the previous record of more than 778,000 set in November 2012 with the election-night post from President Obama.
While the not entirely spontaneous stunt certainly paid off for ABC and Samsung, which was reportedly promised airtime for the Galaxy Note 3 smartphone as part of its $20 million sponsorship and ad buy, they weren’t the only ones to get promotional mileage out of the photo.