Editorial cartoons | Michael Cavna interviews Sacramento Bee editorial cartoonist Jack Ohman about Texas Gov. Rick Perry’s demand that the newspaper apologize for an April 25 cartoon in which the politician is depicted boasting that “Business is booming in Texas!” beneath a banner that reads, “Low Tax! Low Regs!,” juxtaposed with an image of the deadly fertilizer-plant explosion in West, Texas. “It was with extreme disgust and disappointment I viewed your recent cartoon,” Perry wrote in a letter to the editor. “While I will always welcome healthy policy debate, I won’t stand for someone mocking the tragic deaths of my fellow Texans and our fellow Americans.” Lt. Gov. David Dewhurst has reportedly called for Ohman to be fired.
Archie Comics is old and new at the same time, still churning out comics featuring the Riverdale gang we all grew up with but mixing it up in interesting ways — with graphic novel compilations, the addition of the gay character Kevin Keller, and the dual-storyline Life With Archie magazine that ages the cast up into their 20s.
The end of the year seemed like a good opportunity to check in with Co-CEO Jon Goldwater about 2012 and the company’s initiatives for 2013. While Archie kept a pretty high profile in 2012, with a new Kevin Keller comic, the Archie Meets KISS miniseries, and the return of the Red Circle superheroes (in print as well as digital form), there was also quite a bit going on behind the scenes, both positive — Goldwater says they really figured out how to market their products in the current climate — and negative — a legal feud between Goldwater and Co-CEO Nancy Silberkleit that bubbled out into the public eye last year but was settled in June.
Goldwater covers a lot of bases in the interview; one interesting nugget is that the monthly comics most people would think are the flagship Archie product are not a significant source of revenue for the company, although they are important both as a marketing tool and as the place where new stories run first. It’s also interesting to see how Goldwater regards the company’s deal with MAC Cosmetics as the first step toward global marketing of Archie products.
Robot 6: What’s new at Archie?
Jon Goldwatwer: We got a lot of great stuff coming up in 2013. 2012 was fantastic. I feel like every year we take these tremendous steps forward, from putting out Life With Archie and figuring out how to make that work — we have gained traction on that — to things like Archie Meets KISS, things like Kevin Keller, groundbreaking day-and-date digital. We look at 2013 being one of these big groundbreaking years
The first thing we have coming out is a partnership with MAC Cosmetics called Archie’s Girls. It launches February 2013, and it’s going to be a global launch. It’s going to be in every MAC store, not just in freestanding stores but in department stores as well. Wherever you want to go, you are going to have Archie right there. It’s truly our most important licensing deal in the last 30 years.
Archie Comics launched the latest incarnation of Red Circle Comics as a digital app that combined comics from the 1930s to the 1980s, featuring early superheroes like The Shield and the Mighty Crusaders with new, digital-first comics starring a teen superhero team, the New Crusaders, composed of the children of those original characters.
Now, six months after the launch of the app, Archie is changing its strategy a bit to bring the digital comics in line with print. Instead of releasing The New Crusaders as a six-page digital comic once a week, followed by a print comic with the same material at the end of the month, the company will publish the complete comic digitally and in print on the same day. Archie is also moving its Lost Crusaders comics, which fill in the gaps in continuity between the old comics and the new ones, from a fifth-week to a monthly schedule.
Robot 6 talked exclusively to Paul Kaminski, executive director of editorial for Archie Comics and editor of The New Crusaders, about the changes and what lay behind them.
Robot 6: The Red Circle app is unlike anything in comics, so I’m guessing there has been a learning curve. Can you talk a bit about what parts of it are working and which ones still need a bit of work?
Paul Kaminiski: Red Circle is all about creating the ultimate comic book experience — and the subscription-based initiative was able to bring that experience to readers every week for the entire run of Rise of the Heroes. While the weekly six-page installments of New Crusaders were well-received, fans of the series and people looking to jump on let us know that complete issues, in both digital release and in print, were the way to go with New Crusaders! Now that the next step for the series is on the horizon (coming this spring!) we’ve got a unique opportunity to take what we learned, listen to the fans, and build on the app for the next series.