BOOM! Studios sent out a press release tonight saying both The Incredibles: Family Matters #1 and The Muppet Show Comic Book #1 have sold out from Diamond Comics. According to the release, “tremendous re-order activity just prior to both comics release ensured a sell out before either comic hit stands this Wednesday.”
Second printings of both books should be available by the end of April.
“I’ve never seen anything like this. Sure, with the current economic climate, we are definitely printing more conservatively than years before, but even so, the velocity of late in the game re-order activity for these books have been totally out of this world,” said Chip Mosher, BOOM!’s marketing and sales director, in the release. “Those re-orders ate up all the leftover stock at Diamond and then some. Not in our wildest dreams could we predict that we would effectively be sold out the day before these books hit the stands. Once we saw what was happening, we went into overdrive to get second prints of both books rolling into Diamond.”
Earlier today BOOM! announced a newsstand distribution deal with Kable Distribution Services, while yesterday they launched a new website to promote their Disney/Pixar titles under the BOOM! Kids imprint.
Today sees the release of two of BOOM’s kid-friendly titles coming out of their deal with Disney/Pixar — The Incredibles: Family Matters #1 and The Muppet Show Comic Book #1. To help market the books to kids — and to help save the children from their more adult-oriented titles — BOOM! has launched a new website geared specifically to the younger set and their parents. Boom-kids.com features info on both titles, as well as their upcoming Cars comic. They’re also offering subscriptions to all of these titles on the site.
“We love the sophisticated stories of the core BOOM! comics; it’s what we built the company on,” said BOOM! CEO Ross Richie in a press release. “But in the mass market and the direct market, where these books will be seen by children, the branding needs to align with other kids’ content that we publish, from CARS to TOY STORY to MUPPETS to other BOOM! original works that we plan to release. The BOOM! Kids imprint allows us to help parents, keeping our message straightforward and branding the kids’ stuff clearly, and signaling the older-skewing material as appropriate for those audiences.”
So if you’re looking for something to buy your kids, check out the new site, but if you’re looking for less wholesome titles about zombies, shadowy government thinktanks and irredeemable villains, the regular old BOOM! site can help you out.
Back in late January, I completed this email interview with Andrew Farago, curator of San Francisco’s Cartoon Art Museum. Events on my end delayed it being run until this week. As detailed at the museum’s site: “The Cartoon Art Museum is committed to fostering and promoting a greater appreciation of cartoon art. This it achieves through collecting, cataloging, preserving and displaying the finest representations of original cartoon art as well as providing innovative educational programs designed to enrich the cultural life of our community.” While I am pleased to run this interview, before launching into it, I want to offer my condolences to Farago and the museum staff on the February 26 death of Rod Gilchrist, the museum’s executive director for the past 11 years. My thanks to Farago for his time.
Tim O’Shea: How long has the Museum had a Cartoonist-in-Residence program–and how did you land the latest person in residence, Mike Gray?
Andrew Farago: The Cartoonist-in-Residence program was started several years back as a joint effort between the Cartoon Art Museum, The Charles M. Schulz Museum and the Northern California chapter of the National Cartoonists Society. We wanted to take advantage of the fact that we’ve got such a wealth of cartoonists in our area and give the public a regular opportunity to interact with them (and vice versa).
The artists come to us in a variety of ways. Often, someone will contact me, or another staff or board member, about his upcoming book, or a new strip launching in a local publication, or a new piece of animation that they’ve created, and that person wants to work with us to promote it.
WonderCon kicks off this Friday at the Moscone Center South in San Francisco. The show welcomes special guests Jim Lee, Ed Brubaker, Matt Fraction, Brian Azzarello, Jill Thompson, Alex Robinson and many more Feb. 27-March 1.
From now until the show kicks off, I’ll be posting round-ups of what various publishers, creators, retailers, etc. have planned for the show. If you’d like your booth schedule, special event or other information included, drop me an email.
• WonderCon’s posted some additional autograph opportunities on their site related to the Wonder Woman DVD and a new FOX show called Sit Down, Shut Up. Henry Winkler, Will Arnett and Virginia Madsen, among others, will be on hand to meet fans and sign autographs.
With the New York Comic Con coming up this weekend, we’re posting information on the various things fans can do and see at the show. If you’re a publisher, creator, retailer or otherwise exhibiting at the show, feel free to drop me an email with your plans for the show before Friday.
• Unfortunately, Final Crisis writer Grant Morrison has had to pull out of the con. In a statement, Morrison said, “As a result of family issues, I won’t be able to make it to the New York Comic Con this week. My apologies to everyone, and particularly to the readers I won’t get a chance to meet this time around due to circumstances beyond my control. See you next time.”
NYCC’s Lance Fensterman provides a little more detail at his blog, saying that “this is a really unfortunate situation with his mother that is far more important that NYCC.”
Yesterday Mark Waid, editor-in-chief of BOOM! Studios, announced via a YouTube video that BOOM! would post full issues of their Hexed mini-series on MySpace the same day the book was released in stores, just like they did with the North Wind mini-series a year ago. As I was already talking to Chip Mosher, their sales and marketing guy, about several other things going on with BOOM! when the video was released, I was able to sneak in a few questions about the promotion as well.
My thanks to Chip for his time.
JK: Last year BOOM! put the complete North Wind mini-series up on MySpace Comic Books, with each issue going up on the day it hit retailers’ shelves. And now you’re doing it again with HEXED. Why did you choose HEXED, versus any of your other titles?
Chip: Right time. Right place. Right book.
Personally, I see Hexed as one of the books that is kicking off BOOM! 3.0. I consider Mark coming on board as E-i-C as BOOM! 2.0 — where he spearheaded the stabilizing of the line-up and built up editorial. I look at this next year as BOOM! 3.0 — where the promise of Mark Waid as E-i-C is realized in full. The team here at BOOM! is running on all cylinders. You’ll see a whole host of books coming out of BOOM! in the next year, shepherded by Mark and the editorial team, that will just rock your socks off.