Publishing | Helped by March’s five Wednesdays, sales of periodical comics jumped 20 percent last month, while graphic novels dropped 10 percent. Combined, sales were up 11 percent over March 2009.
The final issue of DC’s Blackest Night led Diamond’s Top 300, selling an estimated 135,000 copies, followed at No. 2 by Marvel’s Siege #3 with about 113,000. Retail news and analysis website ICv2.com notes that “publishers show no signs of being able to shake their addiction to the use of variant covers as their primary sales incentive,” as DC used 1-in-25 variants to increase sales of its Blackest Night and Rise and Fall tie-ins, while Marvel turned to 1-in-15 Deadpool variants to boost sales of its Siege books. Multiple covers also paid off for Dynamite Entertainment, whose Kevin’s Smith Green Hornet #1 landed on the chart at No. 20, with about 54,000 copies.
The graphic-novel chart was topped by Marvel/Icon’s Kick-Ass premiere hardcover, with about 7,200 copies, followed by the sixth volume of Dark Horse’s Buffy the Vampire Slayer Season Eight, with about 7,000. [ICv2.com]