So there I was in the spring of 1988, a college freshman buying snacks at the local convenience store, when I saw Amazing Spider-Man #300 sitting on the magazine shelf. I knew artist Todd McFarlane had helped make the book pretty popular, and I had fond memories of writer David Michelinie from his earlier work on Iron Man and Avengers. Accordingly, I stuck with ASM through the end of McFarlane’s run (in #325), and never gave much thought to Spidey’s two other regular titles. Spectacular Spider-Man and Web Of Spider-Man might have been great reads, but for whatever reason, I just wanted the “headliners,” Michelinie and McFarlane.
I suspect the same is true these days with the Batman line. Yesterday’s releases of Detective Comics #854 and Gotham City Sirens #1 close out the first month of the Big Batman Relaunch. The Grant Morrison-written Batman And Robin (drawn initially by Frank Quitely) has drawn the most attention, with much of the rest going to Detective‘s Batwoman lead (written by Greg Rucka, drawn by JH Williams III). Each of these high-profile creative teams has been charged with producing new-reader-friendly stories, and thereby building an enduring foundation of loyal consumers.