The point of the article is that iPad and iPhone apps are not accessible to Google and other internet search engines. This may not seem like a big deal, but in January, Apple will unveil the Mac Apps Store, and more and more content will be walled off in separate applications. I already use comiXology’s web app and the Mac version of the Kindle reader, so a Mac app is only a small step away from what I’m doing now.
It’s time for comics publishers and app developers to devote some serious thought to the question of how readers are going to find comics on their mobile devices. Already I have a hard time finding things in the app store, and the lack of a dedicated comics section makes it even worse. Unlike Google’s robust search engine (if I search for “Joseph Smith,” it knows to give me hits for “Joe Smith” as well, and it will ask me if I’m really looking for “Jo Smyth” if there are more hits for that), the iTunes store only responds to a handful of exact keywords.