Last week, a reader alerted The Beat that there’s a grace period for returning DC Digital Comics on Amazon, just like other Kindle titles. Heidi MacDonald pointed out that, “in theory, someone could buy this week’s DC lineup for Kindle, read them and return them.”
Although commenters point out the folly in actually trying that (and Heidi specifically discourages it), it got me thinking: Why shouldn’t comics be returnable? I mean, we could put whatever restrictions on it you like, but my question isn’t so much about policy as it is about why people buy periodical, single-issue comics in the first place; particularly, monthly superhero comics. I agree that it would be a crappy thing to read and return a publisher’s entire weekly lineup. My question is: Why is that even a temptation?