IDW may be one of the Big Five publishers in the direct market — that is, one of the five publishers whose titles are listed separately from those of the hoi polloi in Diamond Comic Distributors’ Previews catalog. But unlike the Biggest Two, IDW’s line consists mainly of comics based on a variety of licensed concepts*, and therefore do not feature shared settings like the DC Universe or the Marvel Universe.
You’d think that would prohibit the company from doing the sorts of line-wide crossover stories that DC and Marvel have been pumping out with regularity, but IDW has found a pretty clever way to have its licensed comics cake and eat its intra-company crossovers as well, by dreaming up a fairly generic threat, and then having that threat appear in a bunch of unrelated comics whose characters never really meet.
Rather than all the characters teaming up to fight the same threat on the same battlefield at the same time, as in your Crisis on Infinite Earths or Civil War or whatnot, IDW’s crossovers are a bit more like individual battles in large-scale wars taking place in different dimensions.
So, for example, 2011′s Infestation crossover pitted zombies from the publisher’s Zombies Vs. Robots comics against characters from G.I. Joe, Transformers, The Ghostbusters and Star Trek, in two-issue miniseries set in different universes. That was followed by Infestation 2, in which Lovecraftian space-god-monster-things invaded the home universes of G.I. Joe, Transformers, Dungeons & Dragons, Teenage Mutant Ninja Turtles and 30 Days of Night.
More recently, IDW published a much smaller-scale, simpler crossover story of sorts in Mars Attacks …, in which the little green skull-faced men of the 1960s Topps collectible cards (and 1996 Tim Burton movie) “invaded” comics featuring a comically diverse group of licensed characters. For the more patient among us, it arrived in trade format this month, in a collection titled Mars Attacks IDW.
If it seems like only last week that we were looking back on Marvel’s 1980s sci-fi series ROM: Spaceknight, that’s because we were. Spurred by Hasbro’s new trademark filing for ROM, we summed up the inauspicious history of the Parker Brothers action figure, and the more successful — and more fondly remembered — comic book it spawned.
But no sooner had we left Galador and the Dire Wraiths behind than Comic Book Resources debuted art from Marvel’s Age of Ultron #2, by Brian Michael Bendis and Bryan Hitch. And right there on the massive two-page cork board, squeeze between photos of Doctor Strange and Wiccan, is none other than ROM, greatest of the Spaceknights!
Are the two things related? It’s certainly possible — after all, Marvel and Hasbro have had a long (and presumably profitable) relationship that continues to this day with Avengers and Superhero Squad action figures, giant plastic Hulk hands and the like. So who better than the House of Ideas to help revive that plastic relic of 1970s toy chests? However, it’s unlikely Marvel would plunk another company’s character into a major story event, particularly after it’s had to untangle its own creations from licensed properties over the decades (ROM, Micronauts, Godzilla, et al). It seems more probable that Bendis and Hitch are having a little fun, dropping a figure from Marvel’s past among some of its more prominent players. Still, though, an Easter egg like that is usually tucked away along the edges of a panel or a page, not smack-dab in the middle …
For years comic-book and toy fans have been clamoring for the resurrection of ROM: The Space Knight, cyborg enemy of the Dire Wraiths, star of his own Marvel series, and poor-selling action figure. Now it appears his return may be imminent.
Toy Ark catches that Hasbro has filed to trademark ROM for “toy action figures and toy robots convertible into other visual toy forms,” signaling the manufacturer’s plans to rescue the clunky, and noisy, silver doll from late-1970s obscurity.
Released in the United States in 1979 by Parker Brothers (now a Hasbro subsidiary) amid a wave of science fiction popularity that followed the success of Star Wars, ROM was a commercial failure, fulfilling Time magazine’s prediction that the cheaply made figure would “end up among the dust balls under the playroom sofa.”
“Rom is a spaceman doll whose computer memory gives it a disappointingly narrow range of behavior,” the magazine wrote. “It breathes heavily (one of its better effects), buzzes, twitters and flashes its lighted eyes, and sounds ominous gongs, one for good and two for evil. The trouble with this Parker Bros. homunculus is that it looks as if it should be able to use its arms and legs like a true robot, and it can’t.”