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Countless thousands of Marvel fans likely would love to get their hands on a Samsung Galaxy S6 Edge Iron Man Limited Edition, but how many are willing to pay in the high five figures for it?
One of those sweet, sweet red-and-gold smartphones sold Thursday for about $91,600 in an auction held by a China’s second-largest online retailer, JD.com. That’s just a little more than its suggested $1,079. So what’s so special about this phone that it would attract 92,429 bids, driving the price so high?
Following a week-long buildup, Samsung this morning officially debuted its Galaxy S6 Edge Iron Man Limited Edition, a collaboration with Marvel to celebrate the “technological innovation and creative visual storytelling in Marvel’s Avengers: Age of Ultron.”
As expected, the smartphone goes beyond a mere red-and-gold color scheme; there’s an Iron Man helmet etched on the back, a wireless charger designed to look like an arc reactor, 64GB of storage, and customized software with new icons and fonts.
A mere week after tantalizing fans with an image of the glowing box, Samsung has unveiled a new teaser for the Iron Man-themed special edition of its Galaxy S6 Edge, accompanied by the words “Coming Next Week.”
The shadowy image provides a slightly better idea of what to expect when the smartphone arrives: It’s, of course, red and gold, and — like the glowing box — boasts an image of Iron Man’s helmet. We’ll have to wait a while longer to find out whether it features its own J.A.R.V.I.S.
Samsung today teased an Iron Man-themed special edition of its Galaxy S6 Edge smartphone that’s so glorious the contents of the box glow, like the briefcase from Pulp Fiction. Or maybe that’s simply a marketing ploy.
As for what’s inside, we only have a Korea Times report from last month in which a Samsung executive said the phone will (of course) be red, and reflect the design of Iron Man’s armor. It’s expected to be released either this month or in June, but the teaser says only “Coming Soon.”
Samsung on Thursday announced a partnership with Marvel designed to showcase the graphic capabilities of its new Galaxy Tab S tablets, a direct challenger to the Apple iPad.
With the July release of the Galaxy Tab S, users will receive a free three-month subscription to Marvel Unlimited, the digital service that features more than 13,000 issues from the publisher’s catalog. Over the next year, tablet owners will also receive early peeks at Marvel Studios films, including The Avengers: Age of Ultron, as well as access to Marvel One-Shots and other content.
The agreement also calls for “the world of Samsung Mobile” to be seamlessly integrated into the Marvel Universe, both on the screen and on the page, which translates as product placement in films and comic books. That’s of course nothing new for movies — indeed, Marvel’s The Avengers was used to debut the new Acura supercar — but it’s not seen quite as often in comics. That said, Marvel has inserted (if not exactly “seamlessly integrated’) sponsored logos into its pages, through in-story signs, billboards and T-shirts.