Axel-In-Charge: Navigating the "Civil War II" Landscape, Bringing DMC to Marvel
In addition to writing the standout comics Skullkickers and Makeshift Miracle, Jim Zubkavich is an avid gamer and an editor at UDON Entertainment, which publishes comics and graphic novels based on games. So it’s only natural that he would be involved in Shifty Look, a new project from Bandai Namco Games, the creator of classic games like Pac-Man and, more recently, the Naruto Shippuden game. Jim will be one of a number of creators who will be turning classic characters into webcomics… But let’s let him tell us about it.
Robot 6: Can you explain what Shifty Look is all about?
Jim: Shifty Look is an experimental new website put together by video game/media giant Namco-Bandai. They have dozens and dozens of intellectual properties in their vaults and a lot of that material hasn’t been utilized in many years.
Rob Pereyda and some of his colleagues at Namco had this brilliant idea to use a bit of seed money and see if they could refresh/reinvigorate old content in a way that wouldn’t cost a ton but could also have impact. They struck upon the concept of webcomics and brought the UDON studio on board.
We went through lists of old IPs and did a bunch of research. Some of these titles were never released in North America, some hadn’t been used at all since the 80’s… but it’s a whole new world now. Properties that might have seemed “too Japanese” back then are a perfect fit for the modern manga-reading North American audience. Other games had a visual hook we could turn into something new or even just a title that sounded like it had potential.