Publishing | The direct market experienced another decline in March, with comics sales slipping 2.43 percent from the same month in 2010, and graphic novels plummeting 10.01 percent. For the first quarter of 2011, comics fell 8.57 percent while graphic novels dropped 7.24 percent, for a combined decline of 8.14 percent.
John Jackson Miller notes that DC Comics’ price rollback appears to be having an impact on the overall bottom line: “While unit sales for comics were up by less than 1% in March, led by FF #1, they were down 2.43% in dollar terms. The quarterly unit-to-dollar gap in periodicals was wider, with a sales loss of nearly 1% in units versus a 5% loss in dollar terms. In the past inflationary periods, we always saw the dollar category doing better than units. Now, the reverse is happening.” [ICv2.com]