Silver Star Merchandising Archives - Robot 6 @ Comic Book Resources

The Incredible Hulk wears a Trojan

Fresh from its clothing deal with the Dallas Cowboys, Marvel announced this morning that it’s licensing such characters as Spider-Man, The Hulk, Wolverine and Captain America for a line of co-branded apparel for the University of Southern California.

The agreement was made through the Dallas Cowboys subsidiary Silver Star Merchandising, which in May signed a 10-year contract with USC for the exclusive rights to manufacture, license and distribute its sports apparel on campus and at its athletic venues. The Marvel Super Heroes collection will include clothing and hats for infants, children and adults featuring USC colors of cardinal and gold, as well as the school’s logos and Trojan mascot. The line will be available beginning later this month online and at mass and sporting good retailers, and USC bookstores.

You can see two more T-shirt designs at Marvel.com.



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