While the old trading card business in comics has never been the same since the 1990s, there is a vibrant off-shoot that’s caught hold for both artists and fans. Sketch cards have almost completely overshadowed mass-produced trading cards as a way for fans to buy original, one-of-a-kind art from both established and up-and-coming artists.
Can’t afford to buy the original art from a page of your favorite comic book? Sketch cards sell at a fraction of the price and are just as unique. Can’t make it to a comic book convention or pay commission prices? Sketch cards are like instant mini-commissions. They also retain the collectibility of trading cards because companies typically commission artists to do a finite number around a specific theme for a limited-edition series. Artists are also free to make their own sketch cards and sell those. As someone who used to voraciously collect Marvel trading cards in their heyday, I view this as a cool alternative that highlights and supports the individual artist more.