Stan Lee Excelsior Awards Archives - Robot 6 @ Comic Book Resources

Comics A.M. | Retailers big on timeliness, readers on pre-ordering

Valiant Entertainment

Retailing | Former retailer Atom! Freeman, now sales manager for the revived Valiant Entertainment, has set out to contact every comics retailer in the direct market to promote the publisher’s upcoming superhero line. What has he learned? Retailers are divided on the importance of variant covers, and they don’t place a high value on returnability, but they care a lot about timeliness: “I try to ask every retailer I speak with what his or her biggest concern is in dealing with a new publisher. The number one answer I get is timeliness. Retailers want to know that they will have a consistent product shipped on a consistent schedule.” [ICv2]

Retailing | Todd Allen’s survey of readers of The Beat, admittedly a specialized audience, reveals that more than two-thirds use pre-ordering as their primary method of buying comics, although many will pick up a few off the rack as well. [The Beat]

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