Stan Lee himself has officially announced the next picture book from Stan Lee’s Kids Universe, the children’s imprint founded in 2011 by POW! Entertainment and 1821 Media: Katya Bowser‘s Dex T-Rex, The Mischievous Little Dinosaur will debut July 23 at Comic-Con International. Watch Lee’s video below.
The book, about a loveable young dinosaur who plays too rough, until he learns an important lesson about playing nice, is the latest addition to the imprint’s lineup, which already includes Monsters vs. Kittens, Once Upon a Time There Was a Pig and Reggie the Veggie.
“My hope is that parents will appreciate the messages in the book while children will be so drawn to the colorful pages and fun storyline that they won’t even realize that they are learning and building their imaginations as they follow along with Dex on his adventures,” Lee said in a statement.
Expanding their partnership, Stan Lee and 1821 Comics will unveil a line of kids’ comics today at New York Comic Con.
Called Stan Lee’s Kids Universe, the imprint will feature characters like the Fuzz Posse, a group of police dogs, and Reggie the Veggie Crocodile, a reptile who becomes an outcast because he shies away from meat.
“The whole idea is to give them the kind of stories that they haven’t read before that they can easily understand and relate to,” Lee tells The Associated Press. “While we want these to be reasonably educational and good for kids — that goes without saying — but our main purpose to be entertaining … kids have a great sense of humor if you can reach them the right way.”