Star Wars Celebration
The battle of New York is over without so much as a shot fired.
On its convention website, Gareb Shamus’s Wizard Entertainment announced this morning that it is rescheduling its suite of Northeastern comic conventions, eliminating the head-to-head, same-town, same-dates match-up between its Big Apple Comic Con and Reed Exhibition’s New York Comic Con on October 7-10. Now, the Big Apple Comic Con will now be held on Oct. 1-3, the New England Comic Con on Oct. 15-17, and the New Jersey Comic Con on dates to be announced later. In addition, Big Apple has changed locations from Pier 94 to the Penn Plaza Pavilion, while the New England show will be hosted at Boston’s John B. Hynes Veterans Memorial Convention Center. It’s unclear whether the New Jersey con’s date change will lead to a move from Edison’s New Jersey Convention & Exposition Center upon rescheduling.
Wizard made headlines, and drew a significant industry backlash, beginning late last year by making a series of aggressive scheduling moves against veteran convention promoter Reed and its slate of comic and pop-culture shows. Most notoriously, Wizard scheduled its Big Apple show the very same weekend as Reed’s New York Comic Con, October 7-10, and in 12th Avenue venue literally blocks away from NYCC’s Javits Center location. Later, Wizard scheduled its New Jersey con for the following weekend. Ever since, guest-list comparisons and official industry presences have weighed in mightily in Reed’s favor.
The running battle between rival convention promoters Reed Exhibitions and Gareb Shamus’s Wizard Entertainment just saw a game-changer of Death Star proportions enter orbit: Reed has announced it’s partnering with Lucasfilm to become the exclusive producer of the Star Wars Celebration conventions. The relationship officially begins with the announcement of Star Wars Celebration V, to be held in Orlando, Florida, on Aug. 12-15.
Of course, those are the same dates for which Shamus’s Chicago Comic Con had been scheduled.
Until this morning, that is, when Shamus announced via press release that he is pushing the Chicago show back a week, to Aug. 19-22. In a statement that will no doubt raise some eyebrows given his past scheduling maneuvers, Shamus said:
We respect our 20 year relationship with LucasFilms [sic] and everything Star Wars has meant to the fan community. In deference to our attendees, guests and friends at Lucas, we are changing dates. We are all fans of the Star Wars films, and this slight change enables us to bring the type of presence the fans would expect at our annual Comic Con.
Shamus, apparently, has been doing some partnering-up of his own: According to this post at the message board for the horror magazine Rue Morgue, recent Wizard emails to potential exhibitors have touted coming partnerships with horror-con outfits Rock and Shock and Monster Mania. But can it compete with the firepower of a fully armed and operational alliance between Reed and Lucasfilm — one that’s apparently quite willing to take aim square at Shamus’s own schedule?