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Later this month, Zuda Comics will celebrate its second anniversary as DC’s webcomics imprint. One of the people responsible for the success is Ron Perazza, Vice President of Creative Services.
For starters, take a moment to tell our readers who you are.
Sure. I’m the Vice President of Creative Services for DC Comics – which doesn’t really do much to describe what I do every day. In a nutshell, I’m responsible for what can very, very loosely be described as “other.” Ha! It includes everything from custom publishing (like posters for the American Library Association or LEGO’s Bionicle Comics), creative for promotions and tie-ins based on DC Comics characters (like the BATMAN BEGINS DVD menu, the SUPERMAN RETURNS/PEPSI webcomic or the SMALLVILLE animated “content wraps”) and creation of marketing materials such as convention graphics, house ads or PREVIEWS. I also oversee DC Online, which includes all of our websites, of course, but also things like the audio/video & podcasts and I’m very involved with DC Comics’ talent search, which we do at conventions. On top of all of that, I run Zuda Comics – DC Comics’ webcomics imprint. It’s kind of never the same day twice.
For those who haven’t heard about Zuda Comics, what it is all about?
Zuda Comics is DC Comics’ webcomic imprint. Basically we’re publishing comics online and then later, once there’s enough material available, collecting them as graphic novels for traditional print distribution. We take open submissions – anyone can send us their ideas and samples – but we select what we’re going to publish in kind of a unique way. On the one hand we have a traditional editorially driven selection process where the Zuda Editors (Kwanza, Nika and I) simply read, review and select what we think would be good for the site. However, in addition to that we have a competition where we put the submissions online and let the users decide. The resulting catalog is a pretty interesting mix of genre and style but I think it’s been very effective so far.