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DC and Marvel take defense of ‘super hero’ trademark to U.K.

business zero to superheroA British author is accusing DC Comics and Marvel of “banning the use of the word superhero” after he received notice that the publishers are opposing his attempt to trademark the title of his advice book Business Zero to Superhero.

“I was very shocked,” Graham Jules told BBC Radio. “I’m a new author and small business, and I’m now in the position of fighting or scrapping the entire book.” The Mail on Sunday picked up on his story, running it with a headline that’s both cliche and misleading: “Zap! You can’t say ‘superhero’.”

As many comics fans know, and Jules quickly learned, DC and Marvel have since 1979 jointly owned the trademark for “super hero” and “super heroes,” covering a range of products, from comic books and playing cards to pencil sharpeners and glue. Their renewal of that mark in 2006 drew widespread attention, as well as scrutiny from those who question whether such a term should be allowed to be registered.

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