Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
Legal | Attorney Evan Stassberg finds two significant problems with Comic-Con International’s trademark-infringement claim against Salt Lake Comic Con over the use of the term “Comic Con”: There are a lot of shows called “comic con,” so it could be argued it’s a descriptive term that’s not specific to the San Diego event, and precisely because there are so many events that use that term, it could be argued that Comic-Con International organizers haven’t been policing their trademark. Strassberg adds, “The Salt Lake organizers’ steadfast defiance and ongoing gravitas has turned a simple trademark dispute into a national news story with mountains of free publicity for the Salt Lake event. If this was intentional, it is an astonishing display of marketing genius. If this was mere happenstance, it is the comic book convention equivalent of the accidental invention of Post-It notes.” [Deseret News]
Publishing | Spurred by the GoFundMe campaign launched last week by Dan Vado to get SLG Publishing “back on its feet,” Comic-Con and the Business of Pop Culture author Rob Salkowitz wonders whether a nonprofit model might make sense for some indie/niche publishers: “Contrary to popular perception, however, being a non-profit doesn’t mean you can’t make money. Lots of successful non-profits generate revenues in the millions and pay their staff, executives and contributors salaries comparable with those in the private sector. They can also pay contractors and contributors like performers or creators full market rates. They just don’t pay shareholders, and they plow any excess revenues back into their operations.” [ICv2.com]
Welcome to Best of 7, where we talk about “The best in comics from the last seven days” — which could be anything from an exciting piece of news to something great fans are doing to an awesome comic that came out. So let’s get to it…