Bill Jemas, best known for his eventful stint as Marvel’s president, has a new gig: launching “graphic fiction imprint” at video game publisher Take-Two Interactive Software.
While no further details about the imprint have been revealed, there are plenty of high-profile games on the roster of Take-Two, the parent company of both Rockstar Games (Grand Theft Auto, Max Payne) and 2K Games (BioShock, Borderlands). Ruwan Jayatilleke, Marvel’s former associate publisher, joined Take-Two earlier this year.
It wouldn’t be the first time Take-Two properties have gotten the comic book treatment: Marvel Custom Solutions published a Max Payne 3 comic in 2012, and IDW Publishing released Borderlands: Origins that same year.
Jemas was president of consumer products, publishing and new media for Marvel from 2000 to 2003, a time of notable change that saw the publisher drop the Comics Code Authority seal, launch its Ultimate and MAX imprints, introduce acclaimed runs like Grant Morrison and Frank Quitely’s New X-Men and receive national attention for books like the Rawhide Kid miniseries, which depicted the long-running Western hero as gay.
Something of a controversial figure at the time, Jemas also wrote the Marville series, part of the “U-Decide” competition. His era as Marvel president corresponded with the start of Joe Quesada’s long tenure of editor-in-chief, with their newsworthy moves documented in the 2002 Marvel publication Bill & Joe’s Marvelous Adventure.