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Comics A.M. | Eight months in, New 52 isn’t sales ‘game-changer’

DC Comics

Publishing | Eight months after the launch of DC Comics’ New 52, Marc-Oliver Frisch takes a look at the reboot and concludes that it is not the “game-changer” it was touted to be. After an initial burst of sales when the series was launched, DC’s monthly numbers have settled down to about half the September sales, above the previous year’s levels but best described, as Frisch puts it, as “solid but not spectacular.” [Comiks Debris]

Digital comics | Anthony Ha looks at the success of the Pocket God comic, which is marketed alongside the game; more than 200,000 copies of the first issue have been sold, and sales for the whole series total 600,000. Dave Castelnuovo of Bolt Creative thinks the strong sales are due in part to the 99-cent cover price: “Meanwhile, the traditional publishers don’t want to undercut their print prices, so they’re usually charging $2.99 or $3.99 for new issues. (Some older comics are available for considerably less.) Castelnuovo says that’s ‘just too expensive’ for digital comics, especially when they’re competing with something like Angry Birds, which offers more content for just 99 cents. And although Marvel and DC are sell digital collections, Castelnuovo argues that they should be doing more to bundle dozens or even hundreds of issues together, so that readers can ‘blaze through them’ the way that they will consume entire seasons of Mad Men or Game of Thrones.” [TechCrunch]

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