Axel-In-Charge: Bringing "Dead No More" to FCBD, the Original "Civil War's" Legacy
Like virtually everyone else, Target is gearing up for the premiere next month of Captain America: Civil War. But, as Target is a retail chain, its preparation takes the form of a TV commercial — a cute one at that.
Called “United We Play,” the new 30-second spot depicts kids on the world’s greatest playground (at “Target Academy,” no less) using their imaginations, and official Marvel costumes, toys and accessories, to stage their own Civil War. Naturally, that takes the form of a game of tag.
Artist Cat Staggs and her partner, writer/actor Amanda Deibert, star in a pretty great new spot for Target in which they discuss their hopes for their baby, all while the nursery is magically furnished around them.
Staggs is probably best known for her Star Wars and Smallville Season 11 work, and Deibert for her television writing, but they recently collaborated on a story for DC Comics’ digital-first Sensation Comics Featuring Wonder Woman #1.
Target’s new partnership with Warner Bros. Consumer Products and DC Entertainment received a promotional boost this week with the debut of an animated TV commercial for the retail chain featuring the Justice League. In their New 52 costumes, no less.
Announced last month, the agreement includes an exclusive summer collection of Justice League merchandise — there are more than 50 products, ranging from a Wonder Woman kids’ camp chair to Batman snack cups to inflatable pool toys — as well as other items, such as temporary tattoos and even rocking chairs. Target has a shop on its website devoted to the Justice League products.
In the 30-second TV spot, a woman suddenly realizes she’d forgotten her child’s birthday party, and calls in the Justice League for help with a last-minute shopping spree at Target. Hey, they didn’t have anything more pressing to do. Unfortunately, Batman’s utility belt aside, those costumes don’t leave much room for cash or credit cards …
Legal | A Tunisian court last week convicted Nessma TV President Nebil Karoui of “disturbing public order” and “threatening public morals” by broadcasting the animated adaptation of Marjane Satrapi’s Persepolis, which features a scene that briefly shows an image of God. The Oct. 7 airing resulted in an attempted arson attack on the network’s offices and the arrest of some 50 protesters. Karoui was fined $1,600 by the five-judge panel; two members of his staff were fined $800 each. Prosecutors and attorneys representing Islamist groups pushed for Karoui to be sentenced to up to five years in prison. Others argued for the death penalty. [The Washington Post]
Business | Target will stop selling Amazon’s Kindle devices in its stores over a dispute regarding “showrooming,” where consumers check out a product at Target stores and then go home to buy it on Amazon for a cheaper price. Around Christmas, Amazon’s Price Check app gave shoppers a 5 percent discount on any item scanned at a retail store. “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices,” Target executives wrote in a letter to vendors. Target will continue to carry Apple’s iPad, Barnes & Noble’s Nook and the Aluratek Libre. [The New York Times]