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Todd Allen on his ‘Economics of Digital Comics’ Kickstarter

todd allenWhat a difference seven years makes! When Todd Allen published the previous edition of his book, the title reflected the digital comics scene at the time: The Economics of Web Comics. Even more tellingly, he didn’t produce an eBook version — it was print -only.

The world of digital comics has spun around on its axis several times since then, and Allen, who writes about digital comics for The Beat and has taught e-business courses at Columbia College in Chicago, is now working on a major revision of his book, now titled The Economics of Digital Comics. And this time, he’s funding it through Kickstarter, another major force in the comics industry that didn’t exist seven years ago. We asked Allen how he constructed his Kickstarter, what his plans are for the book, and where he thinks digital comics are going.

Robot 6: First of all, congratulations on exceeding your goal! You started with a very modest goal of $500, and as of this writing your backers have almost tripled it. It doesn’t seem like a lot of money — what will you use it for?

Todd Allen: I definitely took the minimum-costs route on this. I need to set up a couple files with my print-on-demand provider. I may or may not upgrade some software — I’ll worry about that when I’ve got everything written and am ready to go into production. Could I have counted my labor for the book and time spent running a Kickstarter toward the cost and put the goal at something like $12,000? There’s a case to be made for it. I’m doing a Kickstarter Campaign Diary over at Publishers Weekly, and this week’s installment is about setting the pricing and goals.

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