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Who won’t be at Comic-Con, and why that’s the problem

Yes, it’s that time of year again! Comic-Con International starts today with a special preview night, and then formally kicks off Thursday.

If you have a badge, consider yourself lucky: They sold out within an hour and a half months ago. While there were three chances to buy returned badges, they’re now all gone. There are no on-site passes available for walk-ups, and badges are assigned to specific names and require photo ID to enter, so scalping or cheating your way in isn’t easy. That means, as has been the case for years now, if you don’t have a badge at this point, you’re not going.

By now, most people who follow some level of entertainment news know about Comic-Con. Because of yearly buzz, plenty of Southern California locals want to go at least once, just to check it out. Like Coachella or Burning Man, Comic-Con has become a cultural curiosity to just experience.

Within this curiosity is a hotbed of potential new readers. But just as Coachella tickets now sell out a year in advance, before a line-up is even announced, so too is Comic-Con an impossible ticket for the casual fan.

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