The Hawkeye Initiative Archives | Robot 6 | The Comics Culture Blog

‘Sexy’ ‘Hawken’ prank shifts focus to gender in comics, games


While an anonymous employee of Hawken video game developer Meteor Entertainment acknowledges she has a pretty amazing job — great product, “top notch” gender awareness — one thing got under her skin: a poster-sized piece of comic art for the game outside the office of CEO Mark Long featuring a scantily clad female mechanic she dubbed “Ruby Underboob” (above left).

As she relates on The Hawkeye Initiative, after “grinding my teeth into tiny shards,” she turned to co-worker Sam Kirk to create a second image, this one featuring a scantily clad male mechanic named Brosie the Riveter. On April Fool’s Day, they sneaked into the CEO’s office, switched the posters and waited for a reaction.

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The Hawkeye Initiative puts our favorite archer in superheroine poses

By Noelle Stevenson, aka Gingerhaze

What began Saturday as an illustration swapping the poses of the two heroes on the cover of Hawkeye & Black Widow #17 turned into a challenge Sunday when Nimona creator Noelle Stevenson suggested that the way to “fix every Strong Female Character pose in superhero comics” is to “replace the character with Hawkeye doing the same thing.” Now The Hawkeye Initiative is a bona fide online movement, with a blog showcasing countless takes on the Avengers’ ever-popular archer striking the poses, and occasionally wearing the adapted costumes, of various superheroines.

The results are always fun and funny, occasionally alarming, and frequently very, very sexy …

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