The first cities and dates have been revealed for The Marvel Experience, billed as “a first-of-its-kind, hyper-reality attraction.”
At a press conference held today at the Marvel booth at New York Comic Con, producer Hero Ventures announced the tour will hold previews Dec. 12-Jan. 2 in Phoenix before staging its world premiere Jan. 9 in Dallas. From there, it will head to San Diego and San Francisco before moving to the East Coast. Additional stops will be announced later; the tour will remain in each city for about three weeks.
Hero Ventures has unveiled concept art of the 2-acre domed complex for The Marvel Experience, its $30 million interactive tour set to launch in the spring.
Announced in August, the traveling attraction is characterized as a “first-person superhero adventure,” with audiences becoming part of the action through state-of-the-art multimedia technology, including a 4D motion ride and 3D-animated features.
The Marvel Experience is designed to resemble a S.H.I.E.L.D. mobile command center, with the Dome reach more than six stories in height. Inside, there will be a maze of connected domes that lead guests through interactive games and original animated short films that lead to the centerpiece, the motion ride.