Archie Comics launched the latest incarnation of Red Circle Comics as a digital app that combined comics from the 1930s to the 1980s, featuring early superheroes like The Shield and the Mighty Crusaders with new, digital-first comics starring a teen superhero team, the New Crusaders, composed of the children of those original characters.
Now, six months after the launch of the app, Archie is changing its strategy a bit to bring the digital comics in line with print. Instead of releasing The New Crusaders as a six-page digital comic once a week, followed by a print comic with the same material at the end of the month, the company will publish the complete comic digitally and in print on the same day. Archie is also moving its Lost Crusaders comics, which fill in the gaps in continuity between the old comics and the new ones, from a fifth-week to a monthly schedule.
Robot 6 talked exclusively to Paul Kaminski, executive director of editorial for Archie Comics and editor of The New Crusaders, about the changes and what lay behind them.
Robot 6: The Red Circle app is unlike anything in comics, so I’m guessing there has been a learning curve. Can you talk a bit about what parts of it are working and which ones still need a bit of work?
Paul Kaminiski: Red Circle is all about creating the ultimate comic book experience — and the subscription-based initiative was able to bring that experience to readers every week for the entire run of Rise of the Heroes. While the weekly six-page installments of New Crusaders were well-received, fans of the series and people looking to jump on let us know that complete issues, in both digital release and in print, were the way to go with New Crusaders! Now that the next step for the series is on the horizon (coming this spring!) we’ve got a unique opportunity to take what we learned, listen to the fans, and build on the app for the next series.