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Mars Attacks, and the invasion of the variant covers

This week IDW Publishing released the first issue of its Mars Attacks series, and, like so many comics these days, the book was being promoted with variant covers. Unlike many comics these days, however, the number of variant covers accompanying this particular issue was mind-bogglingly large: 55.

That’s not a typo, and you’re not suffering from double vision. There are actually 55 variant covers for Mars Attacks #1.

Which makes this as good a time as any to take a few moments to consider the variant cover in general. So, variant covers — threat, menace, the work of the devil or the absolute worst things ever? (I’m sorry, “none of the above” is not an option. Please select one of the four options.)

When it comes to moving comic books in the direct market, variant covers must work or publishers wouldn’t employ the strategy with such frequency. But the way variants seem to work — enticing comic shops to order more issues of a particular book than they might otherwise do so that they can get the variant covers, many of which are only attainable to shops that meet a certain buying threshold — does overall damage to the industry, in my own generally ill-informed opinion. And, I think, does some small amount of damage to the medium. (Go ahead and click “Continue Reading”; I’ll get to a review of Mars Attacks #1 eventually, I swear)

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Comics A.M. | Usagi Yojimbo video game on the way

Usagi Yojimbo: Way of the Ronin

Video games | Usagi Yojimbo creator Stan Sakai has revealed a video game will be released later this year for smartphones, tablets and personal computers based on his long-running historical action-fantasy comic. Called Usagi Yojimbo: Way of the Ronin, it’s not the first video game to feature the samurai rabbit: Samurai Warrior: The Battles of Usagi Yojimbo debuted in 1987 for Commodore 64, ZX Spectrum and Amstrad CPC. Expect more details next month at Comic-Con International in San Diego. [Facebook]

Conventions | Organizers of the Denver Comic Con anticipate that this weekend’s show was their second-largest ever. Batgirl writer Gail Simone praised the show, noting it sold out Friday and Saturday: “Sheesh, both Friday and Saturday completely sold out, the place was packed. There are tons of interesting guests, lots of great panels, and a real emphasis on diversity. The attendees have huge percentages of females, there’s more cosplayers here than any con this size I have been to, and very welcome indeed, there are lots and lots of kids.” [Denver Post]

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Comics A.M. | Convention organizers fight to save Javits Center

Jacob K. Javits Center

Conventions | A group of 21 events companies, including New York Comic Con and BookExpo America organizer Reed Exhibitions, are opposing a plan by New York Gov. Andrew Cuomo to tear down the Jacob K. Javits Convention Center. In a letter to the governor that was also distributed to 600 other officials, the Friends of Javits said they would not patronize the much larger venue that’s to be built in Ozone Park, Queens, primarily because of its distance from Manhattan. [Crain's New York Business, via ICv2]

Conventions | Comic-Con International is just six weeks away, and you know it’s coming when Tom Spurgeon posts his annual list of tips for enjoying the convention. It’s a wealth of information, compiled over 17 years of con-going, so go, learn. [The Comics Reporter]

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