Toys R Us
The American Family Association, a conservative Christian group whose mission is to “inform, equip, and activate individuals to strengthen the moral foundations of American culture,” has aimed its ire at Archie Comics and Toys “R” Us over retail chain selling comics featuring the same-sex marriage of Kevin Keller.
Through its website OneMillionMoms.com, the nonprofit organization has asked members to send emails to Toys “R” Us “requesting they remove all the same-sex ‘Just Married – Archie’ comic books immediately from their shelves.” According to the group’s website:
Select Toys ‘R’ Us stores are now selling ‘Archie’ comic books with a same-sex wedding displayed on the front cover. The front cover reads “Just Married” with two men marrying and one is wearing a service uniform. This comic book is being sold in select stores across the country. One example is the Queensbury, NY location in the upstate New York area.
Toys ‘R’ Us employees do not actually set up the displays; they leave this up to the vendor, but they should be aware of the merchandise being sold in their stores nonetheless. These comic books are sold at the front checkout counters so they are highly visible to employees, managers, customers and children. Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.
Toys “R” Us joins a long list of companies that the AFA has targeted through its OneMillionMoms.com and OneMillionDads.com sites, including ABC, Disney, The Clorox Company, 7-Eleven, Home Depot and the FOX network. One Million Moms most recently mounted an unsuccessful campaign to convince JC Penney to fire Ellen DeGeneres as the retail chain’s spokeswoman.
Update: When asked for comment, Archie sent us the following statement from their CEO, Jon Goldwater:
“We stand by Life with Archie #16. As I’ve said before, Riverdale is a safe, welcoming place that does not judge anyone. It’s an idealized version of America that will hopefully become reality someday.
“We’re sorry the American Family Association/OneMillionMoms.com feels so negatively about our product, but they have every right to their opinion, just like we have the right to stand by ours. Kevin Keller will forever be a part of Riverdale, and he will live a happy, long life free of prejudice, hate and narrow-minded people.”