Twinkie Archives - Robot 6 @ Comic Book Resources

Grumpy Old Fan | What the Twinkie teaches

That's a big metaphor

Consider the Twinkie. A relic of a more indulgent age, lately almost an afterthought, and most recently the latest symbol of vanished childhoods everywhere, it is once more in the spotlight due to the apparent end of the Hostess company.

While I have my own thoughts on the specifics of that particular corporate conclusion, suffice it to say that my sympathies are more with the soon-to-be-displaced workers than with either Hostess’ management or the Twinkies’ fans. Still, the reaction to Hostess’ demise demonstrates that there’s still a demand for the indestructible yellow creme-torpedoes — perhaps even more so now — and as long as people want ‘em, the Twinkies will be there.

The most important thing about a Twinkie is that it’s a Twinkie. Specifically, it’s made according to a particular recipe, and it has a particular name. Those two pieces of intellectual property will most likely be sold as part of Hostess’ liquidation, thereby giving their new owner the ability to make “genuine” Twinkies. In my estimation, it’s only a matter of time before Twinkies, Ho-Hos, Ding-Dongs, and all their confectionery cousins find their way back to stores near you.

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