variants Archives - Robot 6 @ Comic Book Resources

Bryan Hitch provides the variant cover for Action Comics #10

DC’s The Source blog provides a look at the variant cover to Action Comics #10, featuring artwork by famed The Ultimates and America’s Got Powers artist Bryan Hitch, with colors by Paul Mounts.

Check it out after the jump.

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$2.99 across the line, new letter columns, Milligan on Red Lanterns top DC announcement onslaught

Wow, DC Comics has returned from the holiday break with a vengeance. On its multiple blogs and here on CBR, the publisher has unleashed a veritable avalanche of announcements and initiatives for 2011.

Topping the list is the announcement, first mentioned by DC Entertainment President Diane Nelson and then expanded upon by Jim Lee, that DC will be holding the $2.99 price point across its line for all standard format ongoing series from both the DC Universe and Vertigo.

Meanwhile, PR guru David Hyde unveiled the return of letters pages to DC’s comics, presumably in the place of the current DC Nation column. Letters will be collected from both snail-mail submissions and messages submitted to the publisher’s new DCLettersPage.com website.

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Tom Brevoort on Marvel’s latest ‘tie-ins for variant’ swap

4708815493_995db167e9It’s a classic case of “sauce for the goose is sauce for the gander.” Marvel made waves earlier this year with a swap offer in which they’d send retailers a rare Deadpool variant of Siege #3 for every 50 stripped covers of DC’s “ring books” — Blackest Night tie-ins retailers had to order in bulk to qualify for promotional plastic power rings for the various Lantern corps — they received in return.

Then earlier this month, Marvel flipped the script, offering a rare Deadpool variant of the upcoming Wolverine #1 relaunch in exchange for every 50 covers they receive from Marvel event tie-ins, specifically books from the X-Men: Second Coming and Siege events.

How’s that working out? Let’s find out, courtesy of the Twitter account of Vice President-Executive Editor Tom Brevoort:

An update on our current Marvel book-swap. With one week to go till cut-off, we’ve gotten less than 15% as many books as we did ring-books. In other words, for every 3 Marvel books returned, we’d previously gotten 20 ring-books. Could be that people wanted the SIEGE variant more.

… or, as one could infer, it could be that the Siege and Second Coming tie-ins eligible for this trade genuinely sold through to readers better than the Blackest Night tie-in “ring books” did, so retailers have fewer unwanted leftovers to unload. But far be it for Tom Brevoort to tweak the competition!

Marvel offers retailers another Deadpool variant swap…for unsold Marvel event tie-ins

The Siege #3 variant that broke the Internet in half

The Siege #3 variant that broke the Internet in half

Remember when Marvel offered to send retailers a rare Deadpool variant of Siege #3 in exchange for every 50 stripped covers from various Blackest Night “power ring promotion” titles they received? Remember how the comics Internet lost its collective marbles over this? Well, Marvel’s doing it again — but this time, they’re offering retailers the chance to unload unsold event-comic tie-ins published by Marvel themselves.

According to Marvel, the publisher will send retailers a Deadpool variant version of Wolverine #1 in exchange for every 50 stripped covers it receives of a slew of tie-ins to their X-Men: Second Coming and Siege events. The eligible issues include New Mutants 12, Uncanny X-Men 523, X-Force 26, X-Men Legacy 235, Avengers: The Initiative 34, Dark Avengers 15, Dark Wolverine 84, Mighty Avengers 36, New Avengers 64, Thor 609 and Thunderbolts 143.

Obviously, there are some big questions here: Why must Marvel continue to childishly taunt and tweak itself, even going so far as to encourage retailers to destroy their own comics? And how long will the likes of Brian Michael Bendis and Matt Fraction put up with this outrageous insult before taking their business elsewhere?



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