Peugeot pays tribute to a Hanna-Barbera classic with a fantastic TV commercial for its 208 hatchback that brings the animated Wacky Races to life.
In case you weren’t around in the late 1960s for its initial airing, or haven’t caught reruns on Boomerang, Wacky Races featured 11 cars going up against each other in road rallies across North America to win the title of World’s Wackiest Racer — at any cost. This being the ’60s, these weren’t just any cars, or any drivers, but rather an assortment of bizarre, usually dirty-dealing, characters that included the villainous Dick Dasterdly, with his snickering dog-henchman (hench-dog?) Muttley, the cavemen Slag brothers, the Gruesome Twosome with their stylized hearse, the Southern belle Penelope Pitstop, and the pint-sized gangsters the Ant Hill Mob.
All of them can be seen in the TV spot below, which was directed by Antoine Bardou-Jacquet for Young & Rubicam Brasil.