War of the Green Lanterns
Publishing | Arune Singh, Marvel’s director of communications, addresses how Marvel works with media outlets to break major storyline news and in many cases spoil the story, like Ultimate Spider-Man dying. Their goal is to hopefully bring lapsed or non-fans into stores: “When we line up this kind of mainstream media coverage, it’s offering the promise of breaking this big news to the outlet. It’s with the knowledge that they’ll be the ones making the headlines, being referenced by other sites and getting the attention. But if we wait till the story breaks or the Wednesday books go on-sale, someone else is going to buy the issue early in the morning and break the news. Is it possible that mainstream outlets will still pick up on the news then? Yes, it’s possible. But the only way to guarantee that big, sweeping placement worldwide — as you’ve seen with the Death of Spider-Man — is to break it before anyone has a chance. And that kind of placement is, as I mentioned above, what will get us attention from outside the industry.” [ComicsAlliance]
Retailing | Toronto retailer Chris Butcher worries about how well the two late Green Lantern movie prequel comics — one shipping this week, one shipping in August — will sell so long after the film’s release. He also discusses the lateness of the final issue of the War of the Green Lanterns crossover, which won’t come out until after the epilogue story in this week’s Green Lantern Emerald Warriors #11. [Comics212]
Welcome to Food or Comics?, where every week we talk about what comics we’d buy at our local comic shop based on certain spending limits — $15 and $30 — as well as what we’d get if we had extra money or a gift card to spend on a “Splurge” item.
If I had $15:
I’d pick up Batman Inc. #7 ($2.99) and that would be it, so afterwards I’d pat myself on the back for not blowing my whole $15.
If I had $30:
I’d go with Farm 54 ($25), a new hardbound collection of stories by the brother and sister team of Galit and Gilad Seliktar, courtesy of Fanfare/Ponent Mon. It’s basically a semi-autobiographical collection of tales capturing a young woman at various critical stages in her youth, adolescence and young adulthood, all done in a tentative, wispy watercolor. Lovely stuff to flip through, at the very least.
Welcome to What Are You Reading?, our weekly look at the comics and other stuff we’ve been enjoying lately. Our special guests this week are Aaron Alexovich (Invader Zim, Avatar: The Last Airbender, Serenity Rose, Fables) and Drew Rausch (Sullengrey, The Dark Goodbye, Cthulhu Tales), the creative team behind the horror/comedy comic Eldritch!
To see what Aaron, Drew and the Robot 6 crew are reading, click below …
Hello and welcome to What Are You Reading? Our special guest today is Ryan Cody, creator of Icarus and illustrator of Villains and Jesus Christ: In the Name of the Gun. You’ll be seeing more of Icarus around these parts starting very soon …
To see what Ryan and the Robot 6 crew have been reading lately, click below.