Warner Bros. Consumer Products
If you were just thinking your summer wouldn’t be complete without some New 52-inspired beach and camping accessories or garden tools, well, you’re in luck: Target has partnered with Warner Bros. Consumer Products and DC Entertainment to introduce an exclusive summer collection of Justice League merchandise.
Debuting Sunday, the line features more than 50 products, sand toys designed to form cities like Gotham and Metropolis, Wonder Woman melamime dinnerware, a Batman snack cup and apron, a Wonder Woman kids’ camp chair, and Batman, Wonder Woman and The Flash beach towels that double as capes.
In addition to the the summer collection, the partnership will see the introduction of a wide range of Justice League merchandise, ranging from $1 Justice League temporary tattoos to the $59.99 Justice League rocking chair. There will also be a line of Justice League Halloween costumes later in the year.
“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books,” Brad Globe, president of Warner Bros. Consumer Products, said in a statement. “We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target.”
Mimoco has introduced adorable MIMOBOT designer USB flash drives featuring Superman, The Flash, and Batman and Bane from The Dark Knight Rises. They join the previously released Batman and Green Lantern series. However, Bane is a limited-edition Comic-Con exclusive, meaning you’ll have to trek to San Diego, or have a friend pick one up for you (or, y’know, pay a minor fortune on eBay).
Mimico is counting down to Comic-Con by revealing a new exclusive or premiere each Tuesday at midnight until the convention begins. These DC Comics drives are only the first, so there are four more sets to go. Check out the individual drives below, along with a MIMOBOT Dark Knight Rises teaser.
Even as DC Comics continues the rollout of the sweeping relaunch of its DC Universe titles, Warner Bros. Consumer Products is laying out a three-year calendar that sees the company “investing significant resource” in its superhero properties.
“Over the next three years there will be no escaping from the DC Universe as we deliver on our commitment to produce new content,” Bruno Schwobthaler, senior vice president of sales and business development for Warner Bros. Consumer Products Europe/Middle East/Asia, tells Licensing.biz.
The licensing agenda begins, of course, with the Green Lantern movie, which opens next week, and continues with upcoming big-screen adaptations The Dark Knight Rises and Man of Steel. But it also includes the animated Green Lantern: Emerald Knights, the Green Lantern: Rise of the Manhunters video game, the Batman Live arena tour, and projects geared toward younger audiences.
“We’re taking a franchise approach to the brand and investing in original animation targeting children,” Schwobthaler says. “This will ensure that the brand has something to offer superhero fans of all ages, lives beyond a single movie release and claims its position alongside superheroes such as Batman and Superman.”