Warner Bros. Consumer Products Archives - Robot 6 @ Comic Book Resources

Superman & Bizarro team up in new interactive storybook app

superman book app

LivoBooks has partnered with DC Entertainment and Warner Bros. Consumer Products to launch Superman and Bizarro Save the Planet, an interactive storybook app that allows young readers — OK, probably a few older ones as well — to control the adventure.

Judging from the accompanying images and video, the app will likely hold some appeal for fans nostalgic for the classic Man of Steel, complete with red trunks. As the title suggests, the story brings together Superman and Bizarro (plus Krypto) for an unlikely team-up against a perhaps equally unlikely foe, one-time Justice League International villain Manga Khan. who’s … traveling the universe stealing famous artifacts.

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Warner Bros. and Mattel extend deal for DC superhero toys

Mattel BM Basic FigureWarner Bros. Consumer Products has renewed its 15-year-old partnership with Mattel in a multi-year deal that expands the toymaker’s rights to include upcoming DC Comics-based films and television series.

Under the terms of the agreement, Mattel will be able to develop toy lines based on the Batman v Superman: Dawn of Justice and Justice League movies as well as the TV adaptations Arrow, The Flash, Constantine, Gotham and iZombie.

Mattel, which on Wednesday unveiled its full slate of Comic-Con International exclusives, has DC products spread across its brands, from vintage-style Batman Classic TV Series action figures to Hot Wheels DC Universe cars to the Fisher-Price Imaginext Super Friends line. The company also rolled out merchandise based on Man of Steel and Christopher Nolan’s Batman movies, and the popular Arkham video games.

“Warner Bros. and DC Entertainment have an unrivaled portfolio of characters and a strong slate of content across all platforms which is essential to driving our global consumer products business — a business anchored by our long-term partnership with Mattel,” Brad Globe, president of Warner Bros. Consumer Products, said in a statement. “With so much opportunity on the horizon, we know Mattel will bring the talents of its world-class organization to create and market product lines for fans of all ages.”

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Dale Earnhardt Jr. races in with new Superman car

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Dale Earnhardt Jr. has unveiled the No. 88 National Guard/Superman Chevrolet SS he’ll drive Sunday at Charlotte International Speedway in North Carolina as part of a new three-year promotional partnership between DC Entertainment, Warner Bros. Consumer Products and Hendrick Motorsports.

The new paint scheme brings with it a slew of related merchandise, from die-cast miniature cars to T-shirts to drink koozies, already available on the NASCAR website.

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DC superheroes gear up for three-year NASCAR deal

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Superman, Batman, The Flash and Green Lantern will team up with NASCAR drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. as part of a new promotional partnership between DC Entertainment, Warner Bros. Consumer Products and Hendrick Motorsports.

Announced today, the three-year deal is geared toward marketing NASCAR to a younger demographic with initiatives like car paint schemes featuring DC superheroes, and print and digital comics co-starring the Hendrick drivers. Continue Reading »

‘Justice League’ comics fly back into General Mills cereal boxes

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DC Entertainment and Warner Bros. Consumer Products have reteamed with General Mills to include four collectible editions of Justice League in specially marked boxes of Big G cereals, sold in grocery stores nationwide. A fifth issue is available in select boxes of Cheerios available exclusively at Target.

The companies first partnered for the initiative in late 2011, shortly after the publisher relaunched its superhero line with the New 52. For that cereal promotion, 12 million comics were printed. Once again, the stories begin in print and continue online at BigCerealHeroes.com, where you can get a sampling of the titles.

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Forever 21 debuts collection inspired by Batman & Catwoman

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Clothing retailer Forever 21 has introduced Bats & Cats, a limited-edition collection men’s and women’s apparel and accessories inspired by Batman and Catwoman.

Created in partnership with Warner Bros. Consumer Products, the line’s pieces range from sweaters and a faux-leather backpack to T-shirts and a phone case.

“We have been enthralled with the animal emergence and took to cats, epitomizing a soft femininity and bats, symbolizing our desire for nocturnal nonconformity for an updated approach to the trend,” Forever 21’s Betsy Zanjani said in a statement. “This limited-edition line will allow our customers to discover unique and contemporary merchandise with a nostalgic charm of bats, cats and the iconic super heroes of Gotham City.”

Bats & Cats is on sale now on the Forever 21 website and at select stores.

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Warner Bros. and Lauren Moshi team up for fashion collections

moshi-wonder woman2Warner Bros. Consumer Products has partnered with fashion designer Lauren Moshi to create a line of clothing featuring Wonder Woman, Batman, Batgirl, Superman, Supergirl and Tweety.

The character-specific capsule collections, each containing 30 to 35 pieces, will roll out over the next six months, beginning this month with Tweety. The final collection, based around Superman, will arrive in stores in February.

The collections, which include silk-screened T-shirts, dresses and tote bags priced from $98 to $202, will be available at online locations like Bloomingdales.com, as well as Lester’s, Singer22 and the Lauren Moshi flagship store in Los Angeles. “These iconic characters are part of my childhood and the Lauren Moshi customer can really relate to them,” Moshi told Women’s Wear Daily.

You can see more pieces from the Wonder Woman collection below.

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You can show off your love for ‘Batman’ TV show … down there

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Warner Bros. Consumer Products shows no signs of letting up on its merchandising push for the 1960s Batman television series. And why should it? After all, fans, and companies, have been waiting for decades for Warner Bros. and 20th Century Fox to sort out the rights to the campy show. Now that the two parties have reached an agreement, we get products like Diesel’s new underwear line featuring the Dynamic Duo, the Batmobile, The Joker, The Penguin and Catwoman.

They come in four designs: Batman Comic Boxer, Batmobile Boxer, Batman Climbing Boxer and Batman Enemies Boxer, each priced at $28.

Warner Bros. previously partnered with Diesel on a line of DC Comics-branded boxerbriefs, which are probably the closest fans of a certain age are going to get to the Underoos of yesteryear.

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Under Armour releasing DC superhero-inspired sportswear

WARNER BROS. CONSUMER PRODUCTS

Warner Bros. Consumer Products and DC Entertainment have teamed with sportswear company Under Armour for a line of apparel designed “to empower athletes and unleash their alter egos.” Called, appropriately enough, Alter Ego, the collection is inspired by DC superheroes like Superman, Batman and Wonder Woman.

The collection expands on Under Armour’s earlier custom Gotham Rogues collection, inspired by the football team uniforms in The Dark Knight Rises, and the a limited-edition Man of Steel baselayer T.

“Superhuman feats are accomplished by athletes every day. Whether it’s achieving a personal goal or competing on the field, we wanted to enable athletes to feel like a super hero and show off their alter ego,” Under Armour’s Glenn Silbert said in a statement. “Our partnership with Warner Bros. Consumer Products and the resulting Alter Ego collection has exceeded our expectations, and we look forward to expanding this concept, as well as our long-term partnership.”

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SDCC ’13 | Warner Bros. hosts free, family-friendly Lawn Con

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Comic-Con International is spilling out of the San Diego Convention Center as Warner Bros. Entertainment takes over Bayfront Park for Lawn Con, a free pop-culture event for big and little kids alike.

Open to the public Thursday through Sunday, Lawn Con features lives DJs, a picnic area, and characters and replicas from Warner Bros. Animation, DC Entertainment, Warner Bros. Consumer Products and Warner Bros. Pictures: enormous blow-ups of the Teen Titans Go! crew, ranging in height from 17 to 30 feet; a life-size LEGO model of Bag End from The Hobbit: An Unexpected Journey, complete with Gandalf, Bilbo and others; life-size LEGO models of Batman, Robin and The Joker; and a replica of Scooby-Doo and the gang’s Mystery Machine.

Bayfront Park is located between the San Diego Convention Center and the Hilton San Diego Bayfront hotel.

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DC and Sanrio team up for Hello Kitty superhero products

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Warner Bros. Consumer Products and DC Entertainment have partnered with Sanrio for a new Hello Kitty line, which features the international marketing phenomenon dressed as her favorite DC Comics superheroes, such as “Wonder Woman, Superman and Batman” (although it’s obvious in the image above that those are classic Supergirl and Batgirl).

Debuting next year, the costume-clad Hello Kitty will appear on apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products. Continue Reading »

Justice League saves the day in new Target TV spot

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Target’s new partnership with Warner Bros. Consumer Products and DC Entertainment received a promotional boost this week with the debut of an animated TV commercial for the retail chain featuring the Justice League. In their New 52 costumes, no less.

Announced last month, the agreement includes an exclusive summer collection of Justice League merchandise — there are more than 50 products, ranging from a Wonder Woman kids’ camp chair to Batman snack cups to inflatable pool toys — as well as other items, such as temporary tattoos and even rocking chairs. Target has a shop on its website devoted to the Justice League products.

In the 30-second TV spot, a woman suddenly realizes she’d forgotten her child’s birthday party, and calls in the Justice League for help with a last-minute shopping spree at Target. Hey, they didn’t have anything more pressing to do. Unfortunately, Batman’s utility belt aside, those costumes don’t leave much room for cash or credit cards …

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Target rolls out Justice League summer collection

Wonder Woman Kids' Camp Chari

Wonder Woman Kids’ Camp Chari

If you were just thinking your summer wouldn’t be complete without some New 52-inspired beach and camping accessories or garden tools, well, you’re in luck: Target has partnered with Warner Bros. Consumer Products and DC Entertainment to introduce an exclusive summer collection of Justice League merchandise.

Debuting Sunday, the line features more than 50 products, sand toys designed to form cities like Gotham and Metropolis, Wonder Woman melamime dinnerware, a Batman snack cup and apron, a Wonder Woman kids’ camp chair, and Batman, Wonder Woman and The Flash beach towels that double as capes.

In addition to the the summer collection, the partnership will see the introduction of a wide range of Justice League merchandise, ranging from $1 Justice League temporary tattoos to the $59.99 Justice League rocking chair. There will also be a line of Justice League Halloween costumes later in the year.

“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books,” Brad Globe, president of Warner Bros. Consumer Products, said in a statement. “We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target.”

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Mimoco unveils DC Universe, Dark Knight Rises MIMOBOT series

Mimoco has introduced adorable MIMOBOT designer USB flash drives featuring Superman, The Flash, and Batman and Bane from The Dark Knight Rises. They join the previously released Batman and Green Lantern series. However, Bane is a limited-edition Comic-Con exclusive, meaning you’ll have to trek to San Diego, or have a friend pick one up for you (or, y’know, pay a minor fortune on eBay).

Mimico is counting down to Comic-Con by revealing a new exclusive or premiere each Tuesday at midnight until the convention begins. These DC Comics drives are only the first, so there are four more sets to go. Check out the individual drives below, along with a MIMOBOT Dark Knight Rises teaser.

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‘There will be no escaping from the DC Universe’

The Warner Bros. mural (photo by Jonah Weiland)

Even as DC Comics continues the rollout of the sweeping relaunch of its DC Universe titles, Warner Bros. Consumer Products is laying out a three-year calendar that sees the company “investing significant resource” in its superhero properties.

“Over the next three years there will be no escaping from the DC Universe as we deliver on our commitment to produce new content,” Bruno Schwobthaler, senior vice president of sales and business development for Warner Bros. Consumer Products Europe/Middle East/Asia, tells Licensing.biz.

The licensing agenda begins, of course, with the Green Lantern movie, which opens next week, and continues with upcoming big-screen adaptations The Dark Knight Rises and Man of Steel. But it also includes the animated Green Lantern: Emerald Knights, the Green Lantern: Rise of the Manhunters video game, the Batman Live arena tour, and projects geared toward younger audiences.

“We’re taking a franchise approach to the brand and investing in original animation targeting children,” Schwobthaler says. “This will ensure that the brand has something to offer superhero fans of all ages, lives beyond a single movie release and claims its position alongside superheroes such as Batman and Superman.”


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