Warner Bros. Consumer Products Archives - Robot 6 @ Comic Book Resources

‘Justice League’ comics fly back into General Mills cereal boxes

dc-general-mills2

DC Entertainment and Warner Bros. Consumer Products have reteamed with General Mills to include four collectible editions of Justice League in specially marked boxes of Big G cereals, sold in grocery stores nationwide. A fifth issue is available in select boxes of Cheerios available exclusively at Target.

The companies first partnered for the initiative in late 2011, shortly after the publisher relaunched its superhero line with the New 52. For that cereal promotion, 12 million comics were printed. Once again, the stories begin in print and continue online at BigCerealHeroes.com, where you can get a sampling of the titles.

Continue Reading »


Forever 21 debuts collection inspired by Batman & Catwoman

bats and cats1

Clothing retailer Forever 21 has introduced Bats & Cats, a limited-edition collection men’s and women’s apparel and accessories inspired by Batman and Catwoman.

Created in partnership with Warner Bros. Consumer Products, the line’s pieces range from sweaters and a faux-leather backpack to T-shirts and a phone case.

“We have been enthralled with the animal emergence and took to cats, epitomizing a soft femininity and bats, symbolizing our desire for nocturnal nonconformity for an updated approach to the trend,” Forever 21′s Betsy Zanjani said in a statement. “This limited-edition line will allow our customers to discover unique and contemporary merchandise with a nostalgic charm of bats, cats and the iconic super heroes of Gotham City.”

Bats & Cats is on sale now on the Forever 21 website and at select stores.

Continue Reading »

Warner Bros. and Lauren Moshi team up for fashion collections

moshi-wonder woman2Warner Bros. Consumer Products has partnered with fashion designer Lauren Moshi to create a line of clothing featuring Wonder Woman, Batman, Batgirl, Superman, Supergirl and Tweety.

The character-specific capsule collections, each containing 30 to 35 pieces, will roll out over the next six months, beginning this month with Tweety. The final collection, based around Superman, will arrive in stores in February.

The collections, which include silk-screened T-shirts, dresses and tote bags priced from $98 to $202, will be available at online locations like Bloomingdales.com, as well as Lester’s, Singer22 and the Lauren Moshi flagship store in Los Angeles. “These iconic characters are part of my childhood and the Lauren Moshi customer can really relate to them,” Moshi told Women’s Wear Daily.

You can see more pieces from the Wonder Woman collection below.

Continue Reading »

You can show off your love for ‘Batman’ TV show … down there

batman-diesel

Warner Bros. Consumer Products shows no signs of letting up on its merchandising push for the 1960s Batman television series. And why should it? After all, fans, and companies, have been waiting for decades for Warner Bros. and 20th Century Fox to sort out the rights to the campy show. Now that the two parties have reached an agreement, we get products like Diesel’s new underwear line featuring the Dynamic Duo, the Batmobile, The Joker, The Penguin and Catwoman.

They come in four designs: Batman Comic Boxer, Batmobile Boxer, Batman Climbing Boxer and Batman Enemies Boxer, each priced at $28.

Warner Bros. previously partnered with Diesel on a line of DC Comics-branded boxerbriefs, which are probably the closest fans of a certain age are going to get to the Underoos of yesteryear.

Continue Reading »


Under Armour releasing DC superhero-inspired sportswear

WARNER BROS. CONSUMER PRODUCTS

Warner Bros. Consumer Products and DC Entertainment have teamed with sportswear company Under Armour for a line of apparel designed “to empower athletes and unleash their alter egos.” Called, appropriately enough, Alter Ego, the collection is inspired by DC superheroes like Superman, Batman and Wonder Woman.

The collection expands on Under Armour’s earlier custom Gotham Rogues collection, inspired by the football team uniforms in The Dark Knight Rises, and the a limited-edition Man of Steel baselayer T.

“Superhuman feats are accomplished by athletes every day. Whether it’s achieving a personal goal or competing on the field, we wanted to enable athletes to feel like a super hero and show off their alter ego,” Under Armour’s Glenn Silbert said in a statement. “Our partnership with Warner Bros. Consumer Products and the resulting Alter Ego collection has exceeded our expectations, and we look forward to expanding this concept, as well as our long-term partnership.”

Continue Reading »

SDCC ’13 | Warner Bros. hosts free, family-friendly Lawn Con

lawn con-teen titans go

Comic-Con International is spilling out of the San Diego Convention Center as Warner Bros. Entertainment takes over Bayfront Park for Lawn Con, a free pop-culture event for big and little kids alike.

Open to the public Thursday through Sunday, Lawn Con features lives DJs, a picnic area, and characters and replicas from Warner Bros. Animation, DC Entertainment, Warner Bros. Consumer Products and Warner Bros. Pictures: enormous blow-ups of the Teen Titans Go! crew, ranging in height from 17 to 30 feet; a life-size LEGO model of Bag End from The Hobbit: An Unexpected Journey, complete with Gandalf, Bilbo and others; life-size LEGO models of Batman, Robin and The Joker; and a replica of Scooby-Doo and the gang’s Mystery Machine.

Bayfront Park is located between the San Diego Convention Center and the Hilton San Diego Bayfront hotel.

Continue Reading »

DC and Sanrio team up for Hello Kitty superhero products

You took this from Toyark.com. We're glad we can be your source for news.

Warner Bros. Consumer Products and DC Entertainment have partnered with Sanrio for a new Hello Kitty line, which features the international marketing phenomenon dressed as her favorite DC Comics superheroes, such as “Wonder Woman, Superman and Batman” (although it’s obvious in the image above that those are classic Supergirl and Batgirl).

Debuting next year, the costume-clad Hello Kitty will appear on apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products. Continue Reading »


Justice League saves the day in new Target TV spot

target-justice-league

Target’s new partnership with Warner Bros. Consumer Products and DC Entertainment received a promotional boost this week with the debut of an animated TV commercial for the retail chain featuring the Justice League. In their New 52 costumes, no less.

Announced last month, the agreement includes an exclusive summer collection of Justice League merchandise — there are more than 50 products, ranging from a Wonder Woman kids’ camp chair to Batman snack cups to inflatable pool toys — as well as other items, such as temporary tattoos and even rocking chairs. Target has a shop on its website devoted to the Justice League products.

In the 30-second TV spot, a woman suddenly realizes she’d forgotten her child’s birthday party, and calls in the Justice League for help with a last-minute shopping spree at Target. Hey, they didn’t have anything more pressing to do. Unfortunately, Batman’s utility belt aside, those costumes don’t leave much room for cash or credit cards …

Continue Reading »

Target rolls out Justice League summer collection

Wonder Woman Kids' Camp Chari

Wonder Woman Kids’ Camp Chari

If you were just thinking your summer wouldn’t be complete without some New 52-inspired beach and camping accessories or garden tools, well, you’re in luck: Target has partnered with Warner Bros. Consumer Products and DC Entertainment to introduce an exclusive summer collection of Justice League merchandise.

Debuting Sunday, the line features more than 50 products, sand toys designed to form cities like Gotham and Metropolis, Wonder Woman melamime dinnerware, a Batman snack cup and apron, a Wonder Woman kids’ camp chair, and Batman, Wonder Woman and The Flash beach towels that double as capes.

In addition to the the summer collection, the partnership will see the introduction of a wide range of Justice League merchandise, ranging from $1 Justice League temporary tattoos to the $59.99 Justice League rocking chair. There will also be a line of Justice League Halloween costumes later in the year.

“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books,” Brad Globe, president of Warner Bros. Consumer Products, said in a statement. “We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target.”

Continue Reading »

Mimoco unveils DC Universe, Dark Knight Rises MIMOBOT series

Mimoco has introduced adorable MIMOBOT designer USB flash drives featuring Superman, The Flash, and Batman and Bane from The Dark Knight Rises. They join the previously released Batman and Green Lantern series. However, Bane is a limited-edition Comic-Con exclusive, meaning you’ll have to trek to San Diego, or have a friend pick one up for you (or, y’know, pay a minor fortune on eBay).

Mimico is counting down to Comic-Con by revealing a new exclusive or premiere each Tuesday at midnight until the convention begins. These DC Comics drives are only the first, so there are four more sets to go. Check out the individual drives below, along with a MIMOBOT Dark Knight Rises teaser.

Continue Reading »

‘There will be no escaping from the DC Universe’

The Warner Bros. mural (photo by Jonah Weiland)

Even as DC Comics continues the rollout of the sweeping relaunch of its DC Universe titles, Warner Bros. Consumer Products is laying out a three-year calendar that sees the company “investing significant resource” in its superhero properties.

“Over the next three years there will be no escaping from the DC Universe as we deliver on our commitment to produce new content,” Bruno Schwobthaler, senior vice president of sales and business development for Warner Bros. Consumer Products Europe/Middle East/Asia, tells Licensing.biz.

The licensing agenda begins, of course, with the Green Lantern movie, which opens next week, and continues with upcoming big-screen adaptations The Dark Knight Rises and Man of Steel. But it also includes the animated Green Lantern: Emerald Knights, the Green Lantern: Rise of the Manhunters video game, the Batman Live arena tour, and projects geared toward younger audiences.

“We’re taking a franchise approach to the brand and investing in original animation targeting children,” Schwobthaler says. “This will ensure that the brand has something to offer superhero fans of all ages, lives beyond a single movie release and claims its position alongside superheroes such as Batman and Superman.”


Browse the Robot 6 Archives