I used to think Marvel was, consciously or unconsciously, driving its readers to quit serial comics and start reading trades. As evidence, there’s the standard list of complaints: inflated pricing, ads that don’t seem to generate any revenue, trade-ready scripting, variant covers, irregular but accelerated publishing schedules, etc.
The Marvel NOW! initiative has me starting to rethink that, however. See, I’ve been trade-waiting a lot of the Marvel comics I read, including the Jason Aaron-written Incredible Hulk. The first trade paperback collection of his run, which began in 2011, was released in late December. I just read it this week. And, of course, Marvel relaunched the Hulk with a new writer, new direction, new title and new numbering with Indestructible Hulk #1.
That’s one of several Marvel NOW! relaunches that happened almost on the heels of the previous relaunches — Wolverine went 17 issues in its new renumbering, the just-relauched Captain America was only on Issue 19, the similarly relaunched Thor on Issue 22 — and it was the first time I can remember reading a new trade that’s contents were made completely obsolete (from a keeping-up-with-the-goings-on-of-a-superhero-universe perspective only, of course) before it was even published.
I imagine a lot of the new NOW! premises won’t be around more than a year or two — Captain America can’t stay stranded in a different dimension forever, the Fantastic Four have to come back from space eventually, the original X-Men can’t be time-lost indefinitely — so I suppose this sort of thing could be happening on a more frequent basis. So if you trade-wait, maybe you’re waiting too long!
So, what did I wait for?