Axel-In-Charge: Extending "Secret Wars," Excitement for a "Totally Awesome Hulk"
Publishing | Single-issue comics sales last month were up 22.26 percent over February 2011, and graphic novels were up 15.6 percent, making for a good month for publishers and retailers. (Of course, there were five Wednesdays in February, which may have something to do with it.) As in previous months, DC sold the most comics but Marvel, with higher cover prices, topped its competitor in terms of dollar share. [ICv2]
Publishing | The top-selling graphic novel in bookstores last month was part one of Avatar: The Last Airbender: The Promise, written by Gene Luen Yang (American Born Chinese). The Walking Dead books took four of the top 20 spots, or a healthy 20 percent of the list, and 13 of the bestsellers were manga. [ICv2]
Publishing | Marvel is cutting costs on its $2.99 comics by going with “self covers,” which just means that the covers are the same paper as the inside of the comic, rather than heavier stock. As the insides are glossy paper anyway, Todd Allen feels the difference is barely noticeable—and that the real news is that Marvel is finding it necessary to cut costs once more. [The Beat]
Welcome to Food or Comics?, where every week we talk about what comics we’d buy on Wednesday based on certain spending limits — $15 and $30 — as well as what we’d get if we had extra money or a gift card to spend on what we call our “Splurge” item.
If I had $15, the first pick this week would be the relaunched Dark Horse Presents #1 (Dark Horse, $7.99). As a reader of the title in all its previous incarnations, I have a love for the format but also a desire to see them improve on it; editor Mike Richardson seems to have the right mix of big names and up-and-comers to make this work. Second up would be DMZ #64 (DC/Vertigo, $2.99), and this issue is the final issue in the “Free States Rising” arc and the first real sit-down between Matty and Zee in ages. Third would be Rick Remender’s covert ops squad Uncanny X-Force #8 (Marvel, $3.99). At first glance I question why I like this so much, but when I think about it, it becomes easy: I enjoy Remender’s storytelling, the artists they’ve had and the fearless nature to dig up some classic concepts from early 90s X-Men comics and general Marvel U stuff.
If I found $30 in my pocket instead of $15, I’d double back and pick up a pair of Invincibles: Invincible #79 (Image, $2.99) and Invincible Iron Man #503 (Marvel, $3.99). I really enjoy what these two teams are doing: carving out long expanding story-arcs that can only happen with long-term teams like these two have been fortunate enough to have. Third would be Jason Aaron and Daniel Acuna’s Wolverine #8 (Marvel, $3.99); although Daniel Acuna is known as a more glossy artist akin to Ed McGuinness meets Alex Ross, I think he really bucks that with the story arc he’s working on here. Lastly would be Avengers #12 (Marvel, $3.99) -– it really blows my mind that Bendis and Romita can do such a throw-back classic Avengers story and still keep the high sales going. I’m not complaining -– I love these stories as much as I love Avengers comics of lore, but they never sold this well.